According to the 2025 Film and Rental LED Display Research White Paper, the LED cinema screen and virtual production markets exhibit sustained growth trends.
Market drivers for LED cinema screens vary:
China Market: Rapid development primarily driven by policy support (e.g., establishing industry standards, funding subsidies) and increased audience acceptance. As of July 7, 2025, 164 cinema halls nationwide have deployed LED cinema screens and commenced operations.
Overseas Market: Growth is largely driven by Hollywood's promotion of HDR format content.
In terms of product size, the number of newly installed ultra-large LED cinema screens exceeding 20 meters has significantly increased, with regions like Shanghai and Zhejiang actively advancing construction.
Virtual Production Market: Diversified Applications and Technological Advancements
Application Scenario Diversification: Beyond large-scale film and television production, virtual production technology is rapidly expanding into educational instruction, press conferences, exhibitions, and other scenarios.
Technological Trends: Virtual studios are evolving toward deeper AI integration (e.g., AI-generated scenes) and enhanced automation to reduce reliance on specialized technical personnel.
